Sailing Club Restaurant & Bar has been Vietnam's definitive island nightlife spot since its inception in 1994, known for its unique transformation from a relaxed beachfront restaurant by day to a lively nightclub after dark. Over the years, it has gained significant popularity, especially among college students during semester breaks.

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Already a standout among Vietnam’s beachfront venues for a younger crowd, the client aimed to refresh the logo to convey a more energetic and playful tone, while preserving the brand’s iconic turquoise color and “SC” insignia. The visual direction also needed to evolve into something more vibrant and engaging to support new marketing strategies.

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For the logo, I refined elements of the original design to modernize its look and introduced a wave-inspired silhouette around the “SC” mark — a nod to both the ocean and the brand’s nightlife energy. To further expand the visual language, I added a more dynamic color palette and created detailed, hand-drawn illustrations featuring playful sea-themed elements.

 

I was given full creative freedom throughout the process, and the final result delivered a refreshed identity that stayed true to the brand’s legacy while feeling bold, youthful, and current.

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sailingclubnhatrang.com