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Vietnam, 2018

Client: Mia Resort

Mia Resort Mui Ne is a stylish beachfront boutique resort located in the heart of the coastal town of Mui Ne, Vietnam.

I was responsible to create Mia's brand visual identity, as well as their beachfront restaurant and bar; Sandals.

My client wanted Mia Resort's branding to be stylish and modern, yet still accentuate the local essence of Mui Ne, being an old coastal town.

I chose sugar cane as part of resort's identity as it is Mui Ne's widely popular local produce. I used handdrawn illustrations to give the overall branding a relaxed atmosphere. Pastel blue color was requested by client to match with the interior design of the resort.

Mia Resort's beautiful settings, top-notch service and strong branding design has brought them to receive Tripadvisor's 2020 'Best of The Best' Travelers' Choice Awards!

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