#GreenFeelsBetter was the initiative of Sailing Club Leisure Group; a hospitality development and management company who focus on Vietnam tourism industry. The vision of #GreenFeelsBetter is to help protect the environment and our ecosystem. This initiative propose the use of recyclable materials for all hotel amenities that are under the management of Sailing Club Group.

For this branding, I constructed a modern visual translation of nature. I used a palette of earth tones — inspired by soil, leaves, sky, sea, and rock — to create a warm, rich, and organic aesthetic. These natural colors, paired with flowing shapes, were designed to strengthen the campaign’s environmental message while remaining visually engaging and cohesive.

I selected kraft paper for the packaging due to its biodegradable nature, aligning with the initiative’s core values of sustainability and environmental consciousness.